Jo Matsumoto - Inazuma Digital founder, consultant – Medium

Jo Matsumoto - Inazuma Digital founder, consultant

Jo Matsumoto - Inazuma Digital founder, consultant

[how to] 5 steps to logically plan / forecast your SEO trajectory for an ecommerce business

or just how I do it, but let me know if there are ways to improve!

Aug 3, 2022

[how to] 5 steps to logically plan / forecast your SEO trajectory for an ecommerce business

Aug 3, 2022

Jo Matsumoto - Inazuma Digital founder, consultant

2021年上半期におけるデジタル/データプロジェクトに共通する落とし穴と主な成功要因

過去6ヶ月間のプロジェクトから得られたこと

Jun 26, 2021

2021年上半期におけるデジタル/データプロジェクトに共通する落とし穴と主な成功要因

Jun 26, 2021

Jo Matsumoto - Inazuma Digital founder, consultant

Common pitfalls and key success factors of digital / data projects in 2021 H1

Takeaways from past 6 months of projects

Jun 26, 2021

Common pitfalls and key success factors of digital / data projects in 2021 H1

Jun 26, 2021

Jo Matsumoto - Inazuma Digital founder, consultant

Darwinism gig economy hits managerial consulting.

…and potential in professional service education content

Jan 4, 2021

Darwinism gig economy hits managerial consulting.

Jan 4, 2021

Jo Matsumoto - Inazuma Digital founder, consultant

Career accelerators for marketers — those who can, “should teach &” do.

Unsolicited career advice from a mid-30’s marketer turned consultant on specific marketing skills that increase income multiples(vs avg)

Jan 10, 2020

Career accelerators for marketers — those who can, “should teach &” do.

Jan 10, 2020

Jo Matsumoto - Inazuma Digital founder, consultant

How to solve positioning problems masked as issues in the marketing funnel

Happy 2020, hope we all become better marketers / business-people in this new decade.

Jan 6, 2020

How to solve positioning problems masked as issues in the marketing funnel

Jan 6, 2020

Jo Matsumoto - Inazuma Digital founder, consultant

What every investor should know about digital marketing

Outside-in digital marketing indicators to gauge real-time trends, before quarterly financials

Mar 18, 2019

What every investor should know about digital marketing

Mar 18, 2019

Jo Matsumoto - Inazuma Digital founder, consultant

Beautiful balance of CAC, CPRO and LTV

Cost financials for growth 101

Mar 12, 2019

Beautiful balance of CAC, CPRO and LTV

Mar 12, 2019

Jo Matsumoto - Inazuma Digital founder, consultant

White collar fail: total traffic and conversion rate% KPIs

Why we should stop doing this, why we probably are do this, and what we should instead.

Mar 6, 2019

White collar fail: total traffic and conversion rate% KPIs

Mar 6, 2019

Jo Matsumoto - Inazuma Digital founder, consultant

Capability building — how to hire great digital marketing talent in 2019

How to find, assess, and acquire digital marketing talent

Mar 4, 2019

Capability building — how to hire great digital marketing talent in 2019

Mar 4, 2019

Jo Matsumoto - Inazuma Digital founder, consultant

Jo Matsumoto - Inazuma Digital founder, consultant

Driving real-world impact via digital marketing and digital business building.

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