Medium

Jo Matsumoto - Inazuma Digital founder, consultant

Jo Matsumoto - Inazuma Digital founder, consultant

·

Aug 3, 2022

[how to] 5 steps to logically plan / forecast your SEO trajectory for an ecommerce business

or just how I do it, but let me know if there are ways to improve!

[how to] 5 steps to logically plan / forecast your SEO trajectory for an ecommerce business

Jo Matsumoto - Inazuma Digital founder, consultant

·

Jun 26, 2021

2021年上半期におけるデジタル/データプロジェクトに共通する落とし穴と主な成功要因

過去6ヶ月間のプロジェクトから得られたこと

2021年上半期におけるデジタル/データプロジェクトに共通する落とし穴と主な成功要因

Jo Matsumoto - Inazuma Digital founder, consultant

·

Jun 26, 2021

Common pitfalls and key success factors of digital / data projects in 2021 H1

Takeaways from past 6 months of projects

Common pitfalls and key success factors of digital / data projects in 2021 H1

Jo Matsumoto - Inazuma Digital founder, consultant

·

Jan 4, 2021

Darwinism gig economy hits managerial consulting.

…and potential in professional service education content

Darwinism gig economy hits managerial consulting.

Jo Matsumoto - Inazuma Digital founder, consultant

·

Jan 10, 2020

Career accelerators for marketers — those who can, “should teach &” do.

Unsolicited career advice from a mid-30’s marketer turned consultant on specific marketing skills that increase income multiples(vs avg)

Career accelerators for marketers — those who can, “should teach &” do.

Jo Matsumoto - Inazuma Digital founder, consultant

·

Jan 6, 2020

How to solve positioning problems masked as issues in the marketing funnel

Happy 2020, hope we all become better marketers / business-people in this new decade.

How to solve positioning problems masked as issues in the marketing funnel

Jo Matsumoto - Inazuma Digital founder, consultant

·

Mar 18, 2019

What every investor should know about digital marketing

Outside-in digital marketing indicators to gauge real-time trends, before quarterly financials

What every investor should know about digital marketing

Jo Matsumoto - Inazuma Digital founder, consultant

·

Mar 12, 2019

Beautiful balance of CAC, CPRO and LTV

Cost financials for growth 101

Beautiful balance of CAC, CPRO and LTV

Jo Matsumoto - Inazuma Digital founder, consultant

·

Mar 6, 2019

White collar fail: total traffic and conversion rate% KPIs

Why we should stop doing this, why we probably are do this, and what we should instead.

White collar fail: total traffic and conversion rate% KPIs

Jo Matsumoto - Inazuma Digital founder, consultant

·

Mar 4, 2019

Capability building — how to hire great digital marketing talent in 2019

How to find, assess, and acquire digital marketing talent

Capability building — how to hire great digital marketing talent in 2019

Jo Matsumoto - Inazuma Digital founder, consultant

Jo Matsumoto - Inazuma Digital founder, consultant

Driving real-world impact via digital marketing and digital business building.

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