How to solve positioning problems masked as issues in the marketing funnel
Happy 2020, hope we all become better marketers / business-people in this new decade.
Sharing a few slides around the value of proper customer-centric positioning (& how I would pitch/solve the positioning problem) mostly based on the framework and process introduced by April Dunford, Medium article: here and book: Obviously Awesome.
(great book with actual re-positioning cases, link is not an affiliate link:) )
Thesis:
Proper positioning can solve marketing funnel issues around new customer acquisition and retention, through a 3 step process.
April Dunford is:
an executive consultant, speaker and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in positioning and market strategy, and has launched 16 products into market across her 25-year career as VP of marketing at a series of successful high-growth startups. April advises leadership, sales and marketing teams through training, workshops and keynote talks. She is also a board member, investor and advisor to dozens of high-growth businesses.
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Thanks for reading!
Jo
