過去6ヶ月間のプロジェクトから得られたこと 英語の元記事をもとにDeeplを使って自動翻訳 - — — — — — — — — — — — — — — — — — — — — — — — — - 構造 ・オープニング・コメント ・よくある落とし穴 ・成功のポイント ・下半期のフォーカス - — — — — — — — — — — — — — — — …

Takeaways from past 6 months of projects *自動翻訳された記事はこちら — — — — — — — — — — — — — — — — — — — — — — — — — — Structure: ・Opening Comments ・Common pitfalls ・Key success factors ・Closing: H2 focus — — — — — — — — — — —…

…and potential in professional service education content Traditional management consulting “strategy” problem-solving via powerpoint is changing, more so as the gig economy hits the industry. With digital players easily acquiring both supply & demand-end of consulting via platforms such as facebook, the fundamental shift from swarms of consultants organizing neat…

Unsolicited career advice from a mid-30’s marketer turned consultant on specific marketing skills that increase income multiples(vs avg) — No, no one asked me to write this. (hence unsolicited) But still, here is a qualitative(n=1) reflection into a marketer’s career so far in terms of skills & compensation and the underlying demand in the professional workplace for marketing advisory / consultation.

Happy 2020, hope we all become better marketers / business-people in this new decade. Sharing a few slides around the value of proper customer-centric positioning (& how I would pitch/solve the positioning problem) mostly based on the framework and process introduced by April Dunford, Medium article: here and book: Obviously…

Outside-in digital marketing indicators to gauge real-time trends, before quarterly financials — [charts of real-life examples included in this post] So, I’ve come across a few researchers / fund managers recently, all with extensive background in their respective fields, yet most had no tangible hold on how digital marketing activities lead to corporate performance and financial results. And my view is that…

Cost financials for growth 101 — So, how would you calculate a CAC? I remember asking this question a couple of years ago, when interviewing candidates for a position as digital marketing manager. Surprisingly, no one could answer. Marketers tend to think in CVR%, ROAS, ROI, AOV — which is only a part of the story. …

Why we should stop doing this, why we probably do this, and what we should do instead. [acknowledgements before we begin — my web analytics foundation and this post were deeply influenced by the original web analytics guru Avinash Kaushik, in his Occam’s Razor blog post in 2010: here] Since…

How to find, assess, and acquire digital marketing talent Digital marketers are a dime a dozen, so how should we go about hiring good marketers? 3 point approach to hiring great digital marketers: -reach out to the best -know what to ask when assessing the candidates’ capabilities -know what good marketers want…