Jo Matsumoto - Inazuma Digital founder, consultant[how to] 5 steps to logically plan / forecast your SEO trajectory for an ecommerce businessor just how I do it, but let me know if there are ways to improve!3 min read·Aug 3, 2022--1--1
Jo Matsumoto - Inazuma Digital founder, consultant2021年上半期におけるデジタル/データプロジェクトに共通する落とし穴と主な成功要因過去6ヶ月間のプロジェクトから得られたこと9 min read·Jun 26, 2021----
Jo Matsumoto - Inazuma Digital founder, consultantCommon pitfalls and key success factors of digital / data projects in 2021 H1Takeaways from past 6 months of projects6 min read·Jun 26, 2021----
Jo Matsumoto - Inazuma Digital founder, consultantDarwinism gig economy hits managerial consulting.…and potential in professional service education content3 min read·Jan 4, 2021----
Jo Matsumoto - Inazuma Digital founder, consultantCareer accelerators for marketers — those who can, “should teach &” do.Unsolicited career advice from a mid-30’s marketer turned consultant on specific marketing skills that increase income multiples(vs avg)3 min read·Jan 10, 2020----
Jo Matsumoto - Inazuma Digital founder, consultantHow to solve positioning problems masked as issues in the marketing funnelHappy 2020, hope we all become better marketers / business-people in this new decade.2 min read·Jan 6, 2020----
Jo Matsumoto - Inazuma Digital founder, consultantWhat every investor should know about digital marketingOutside-in digital marketing indicators to gauge real-time trends, before quarterly financials4 min read·Mar 18, 2019----
Jo Matsumoto - Inazuma Digital founder, consultantBeautiful balance of CAC, CPRO and LTVCost financials for growth 1014 min read·Mar 12, 2019----
Jo Matsumoto - Inazuma Digital founder, consultantWhite collar fail: total traffic and conversion rate% KPIsWhy we should stop doing this, why we probably are do this, and what we should instead.4 min read·Mar 6, 2019----
Jo Matsumoto - Inazuma Digital founder, consultantCapability building — how to hire great digital marketing talent in 2019How to find, assess, and acquire digital marketing talent3 min read·Mar 4, 2019----